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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
| Audience and Campaign Management | - Audience segmentation and activation
- 1. Campaign lifecycle management
- 2. Audience building and targeting strategies
|
| Media Industry Knowledge | - Advertising and media ecosystem fundamentals
- 1. Media business models and workflows
- 2. Key media KPIs and measurement concepts
|
| Integration and Implementation | - System integration patterns
- 1. Security and governance considerations
- 2. API-based integrations and data ingestion
|
| Media Cloud Architecture and Data Model | - Core Media Cloud data objects
- 1. Data relationships and modeling best practices
- 2. Account, campaign, and asset data structure
|
| Media Cloud Solutions and Features | - Core product capabilities
- 1. Integration with Salesforce ecosystem
- 2. Sales and advertising workflow automation
|
Salesforce Media Cloud Consultant Sample Questions:
1. A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
A) install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
B) go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
C) find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
D) request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
2. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A) Print
B) Linear
C) Digital
D) Event
3. A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
A) configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
B) configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
C) sales users will use manual sharing in order to share order records once opportunity status is "closed won"
D) share order records programmatically using apex whenever opportunity status is "closed won"
4. What are three media cloud record types for the account object?
A) brand account
B) agency account
C) publisher account
D) household account
E) advertiser account'
5. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
A) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
B) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
C) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
D) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
Solutions:
Question # 1 Answer: A | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: B,C,E | Question # 5 Answer: B |