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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Topic 1: Consent | 13% | - Consent banner configuration and collection methods
- Consent data objects and records management
- Consent management concepts and regulatory compliance
|
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships
- Identity Resolution and unified customer profiles
- Data ingestion, segmentation and audience activation
|
| Topic 3: Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce
- Predictive AI capabilities and use cases
- Marketing Agents for campaign and audience automation
|
| Topic 4: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection
- Marketing data visualization and performance insights
|
| Topic 5: Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup
- Business Units, governance model, roles and permissions
- Domain authentication (DKIM, SPF) and IP configuration
|
| Topic 6: Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging
- Activation templates, landing pages and multi-channel design
- Personalization with Handlebars and dynamic content
|
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