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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives |
| Topic 2: Customer Journey Design | 18% | - Build decision trees and branching logic - Implement triggered and real-time journeys - Map customer journeys across channels - Apply personalization and dynamic content - Utilize Journey Builder features and best practices |
| Topic 3: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions |
| Topic 4: Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows |
| Topic 5: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Track engagement and conversion metrics |
| Topic 6: Email Marketing | 18% | - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement |
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