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| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Subscriber key and sendable data - Lists and Data Extensions - Segmentation and filtering |
| Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Email Creation and Design | 26% | - Email templates and best practices - Content Builder usage - Accessibility and rendering - Personalization and dynamic content |
| Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Standard reports and analytics - Bounce and complaint management - Email performance metrics |
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - Send classifications and sender profiles - A/B testing options - Preview and test sends |
1. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
A) Include your physical mailing address.
B) Sharing isn't just for social networks
C) Data should always be relevant
D) Send e-mail often to your customers
E) Personalize email whenever possible
F) Optimize for Mobile
2. Which type of data can a subscriber easily update via the Profile Center? (Choose 2)
A) Data Extension Fields
B) Order History
C) Email Address
D) List Attributes
3. Which one in NOT an offline tactic for capture email addresses?
A) Acquisition associated with a receipt or ticket delivery
B) Inbound Sales calls
C) Request email during checkout
D) Acquiring email for loyalty programs in store
E) Surveys at the counter
4. How do you access the Email Application in the Exact Target IMH? (Choose 2)
A) Click Campaigns and Reports
B) Access the Email Application through the Exact Target Marketing Cloud Drop Down.
C) Click Email.
D) Click the App Selector in Exact Target.
5. What can you test with A/B Testing?
A) From Name
B) Email Message
C) Subject Lines
D) Dates and Times sent out
E) Content areas
F) All of the above
Solutions:
| Question # 1 Answer: B,C,E,F | Question # 2 Answer: C,D | Question # 3 Answer: E | Question # 4 Answer: B,C | Question # 5 Answer: F |
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