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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full client control
B) Agency ownership of the DMP
C) Full agency control
D) Client ownership of the DMP

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select the "Disable mobile support" advanced configuration option.
B) Select "Suppress multiple tagging" advanced configuration option.
C) Select "Suppress cache busting" advanced configuration option.
D) Click the "Mobile" configuration template.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

3. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports can be run on smaller audience sizes than unsampled reports.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.

4. On an average, at what rate does data decay?

A) 20% per week
B) 2% per month
C) 12% per month
D) 2% per year

5. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have a set end date.
B) The IDs Delivered section was not configured.
C) The campaign did not have labels associated with it.
D) The campaign priority was not set.
E) The campaign status was set to Idle.

Solutions: