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Oracle 1z1-952 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Explain Use Cases For Look-Alike Models And How They Are Produced
- Create Audiences To Facilitate A
- B Testing
|
| Topic 2 | - Data Ingest, Data Discovery, Audience Analytics, Case Studies, Identity Mapping, API Methods, Data Taxonomy, Map Data To Categories
|
| Topic 3 | - Explain The Methods And Associated Processes To Ingest Data Into The Oracle Data Management Platform (DMP)
|
| Topic 4 | - Explain The Difference Between A Campaign Pixel And Regex Pixel
- Describe Key Features Of The Bluekai Coretag
|
| Topic 5 | - Describe And Interpret The Audience Discovery Report
- Assess And Update Classification Rules
- Create Self-Classification Rules
|
| Topic 6 | - Identify Where To Find Developer Keys And How To Authenticate Them, And Configure An API With The Oracle DMP
|
| Topic 7 | - Explain The Process Of Server Data Transfer And Describe The Differences Between Real-Time And Batch Methods For Server Data Transfer
|
| Topic 8 | - Describe The Stages Of Implementation And Their Associated Tasks
- Explain The Difference Between A Sampled And Unsampled Report
|
| Topic 9 | - Create An Audience And Describe How To Link And Exclude Segments
- Explain The Methods Used To Review And Update Taxonomies
|
| Topic 10 | - Generate And Explain The Provider Inventory Trend Report
- Explain Agency
- Client Models
|
| Topic 11 | - Describe User Ids, Including The Difference Between A True ID Swap And A Fake ID Swap
- Create A Campaign Using The Creation Tool
|
| Topic 12 | - Generate Reports To Monitor And Analyze Vendor And Media Activity
- Configure An App Partner Using Primary Solution Types
|
| Topic 13 | - Describe The Three Primary Pricing Models
- Technical Overview Of Data Activation
- Technical Overview Of Data Ingest
|
| Topic 14 | - Create And Configure A Container And Identify Use Cases For Each Tag Type
- Implementation And Configuration
|
| Topic 15 | - Apply Oracle Recommended Methods For Taxonomy Structures And Creation
- Design A Use Case For And Create Self-Classification Categories
|
| Topic 16 | - Describe Data Types And Data Sources And Explain How 3rd Party Data Is Charged
|
| Topic 17 | - Describe Digital Marketing Campaigns, Including Dependencies, Data Sources, And Data Channels
|
| Topic 18 | - Purchase Third-Party Data From The Third-Party Data Marketplace
- Explain Seat Governance Options And Taxonomy Permissioning
|
| Topic 19 | - Describe The Funnel Analysis Report, Audience Details Report, And Container Discovery Report
- Generate And Explain The Site Hits Report
|
Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952