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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, History, and Advanced Features | 10% | - Contact and response history - Profiles and reporting - Triggers and automation |
| Topic 2: Offers and Campaign Management | 15% | - Campaign projects and tracking - Smart offer lists and personalization - Offer creation, templates, and attributes |
| Topic 3: Data Management and Table Mapping | 25% | - Table catalog and data mapping - Data access and integration - Base tables, dimension tables, and audience levels |
| Topic 4: Flowchart Design and Processes | 30% | - Running, testing, and scheduling flowcharts - Select, Merge, Segment, and Snapshot processes - Audience and Target Cell Spreadsheet |
| Topic 5: Unica Campaign Architecture and Installation | 20% | - Security and partition management - System architecture and components - Installation and configuration |
1. In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
A) Run
B) Schedule
C) View
D) Edit
2. What is a recommended part of the planning process for a customer in order to install Unica Campaign?
A) Create Campaigns
B) Install Cognos
C) Configure the Unica Marketing platform parameters.
D) Hardware and software environment and Unica hardware sizing parameters.
3. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?
A) Flowchart segments are used for global suppressions.
B) Strategic segments can only be used within the flowchart where it was created.
C) Flowchart segments can only be used within the flowchart where it was created.
D) Strategic segments are used with interactive flowcharts.
4. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?
A) Process is currently running.
B) Process ran and has an error.
C) Process is not fully configured.
D) Process has not been run.
5. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Flowchart Tab
B) Analysis Tab
C) Summary Tab
D) Target Cells Tab
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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