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1. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?
A) Communication sites, content sites, commerce sites, search sites
B) Commerce sites, content sites, communication sites, search sitesC
C) Search sites, commerce sites, content sites, communication sites
D) Content sites, communication sites, commerce sites, search sites
2. Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his website?
A) Between the <body> tags
B) The conversion code goes into the ad code, not the website code.
C) Header
D) Footer
3. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
A) YouTube does not allow users to download reports - only view them online.
B) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
C) Jane will need to do this through Google AdWords on the Reporting tab.
D) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
4. Which of the following is a type of Internet based advertising?
A) Remarketing
B) Keyword targeting
C) Audience targeting
D) Contextual targeting
5. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?
A) The metric of "1" actually means she was the only person with that keyword.
B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |
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