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| Section | Weight | Objectives |
|---|---|---|
| Innovation Strategy & Planning | 20% | - Strategic innovation frameworks - Competitive analysis for innovation - Innovation portfolio strategy - Aligning innovation with business objectives - Innovation vision and roadmap development |
| Commercialization & Implementation | 10% | - Scaling innovations - Business model innovation - Intellectual property considerations - Go-to-market strategies for innovations |
| Innovation Metrics & Measurement | 10% | - Innovation KPIs and scorecards - Measuring innovation effectiveness - Innovation pipeline metrics - ROI of innovation initiatives |
| Innovation Foundations & Fundamentals | 15% | - Innovation drivers and barriers - Innovation ecosystem components - Definition and types of innovation - Innovation lifecycle and stages |
| Innovation Processes & Methods | 20% | - Agile innovation practices - Design thinking methodology - Open innovation and co-creation - Stage-gate and gated innovation processes - Lean startup approach |
| Idea Management & Ideation | 10% | - Idea generation techniques - Idea funnel management - crowdsourcing and collective intelligence - Idea screening and evaluation |
| Innovation Culture & Leadership | 15% | - Managing innovation teams - Fostering creativity and psychological safety - Leadership roles in innovation - Change management for innovation - Building innovative culture |
1. As an Innovation Professional, the present and emerging market needs you identify represent what for you personally?
Select one correct answer from the list:
A) Opportunities to appear innovative to the rest of your organization
B) Opportunities to define and develop new innovations
C) Threats to your job that you must steer clear of
D) Major risks you should help the organization suppress
2. Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.
Select one correct answer from the list:
A) Customer Co-Creation, Kepner-Tregoe Studies, and Time and Motion Studies
B) Sentiment Analysis, Brand Tracking, and Social Media Listening
C) Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis
D) Anthropometric Studies, Usability Studies, and Aptitude Studies
3. In the fourth major step of the Design Thinking process, the activity associated with " Test " is testing solution prototypes.
Select one correct answer from the list:
A) Building solution prototypes
B) Testing hypotheses
C) Ideating / brainstorming solutions
D) Testing solution prototypes
4. " ______ are team sprints organized to build something entirely new in a highly-compressed timeframe, producing highly useful outcomes often in record time, which in turn become inputs for the Innovation Funnel to consider carrying further. " Select one correct answer from the list:
A) Innovation Jams
B) Design Sprints
C) Hackathons
D) Flash Builds
5. The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be _____ so that it is able to optimally connect with a particular market and that market's need.
A) manufactured, assembled, inspected, and approved
B) sponsored, promoted, endorsed, and otherwise marketed
C) produced, marketed, sold, and distributed
D) made, advertised, listed, and shipped
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |
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