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Facebook Certified media buying professional Sample Questions:
1. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
A) Your customer database from the last 5 years.
B) People who have clicked any links on a Canva in the past 180 days.
C) People who have opened a Lead form but have not submitted data in the past 180 days.
D) People who have visited your website in the last 365 days.
E) People who have opened your mobile app in the last 92 days.
F) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
2. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.
A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
C) Purchased, Initiated Checkout, Completed Registration, Rated
D) Achieved Level, Purchased, Completed Registration, Viewed Content
E) App Launched, Initiated Checkout, Purchased, Spend Credits
3. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
A) You should change the title so that it does not require people to like your client's Fan Page.
B) You should just change the image in the current post on your Fan Page and re-activate the ad.
C) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
D) You should hide the current post and post a new video with the new titles.
4. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
A) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
B) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
C) You should go into location and see where current customers are really from.
D) You should see who from that customer base is also connected to your client's fan page.
5. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
A) You should run an accelerated delivery.
B) You should set up a maximum bidding price.
C) You should set up a minimum bidding price.
D) You should run a standard delivery.
Solutions:
Question # 1 Answer: A,B,E,F | Question # 2 Answer: A | Question # 3 Answer: A,C,D | Question # 4 Answer: A,B,C | Question # 5 Answer: A,B |