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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Experiences | 24% | - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and test campaign variations - Implement decision logic and rules - Configure audience targeting and segmentation - Create and manage campaigns |
| Topic 2: Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 3: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 4: Audience Management | 16% | - Use profile attributes and engagement scoring - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters - Implement catalog-based recommendations |
| Topic 5: Administration and Governance | 20% | - Monitor system health and troubleshooting - Understand compliance and security considerations - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies - Manage integrations with Marketing Cloud |
| Topic 6: Implementation and Configuration | 16% | - Set up data collection and event processing - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager - Configure user and visitor authentication |
Question 1
What is the maximum number of user attributes you can setup per dataset?
A. 500
B. 250
C. 100
D. 50
Question 2
What are the three primary areas of data stored in IS which represent a company's key business informative?
A. User behaviour
B. Operational information
C. Statstical tracking of KPI's
D. Employee performance
E. Shadow catalog information
Question 3
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Email campaign
B. Mobile campaign
C. Server-side campaign
D. Web campaign
Question 4
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A. Use machine learning to serve product/ content recommendations in email sent by your ESP
B. Manually sync data from Interaction studio to service cloud
C. The agent uses a customized next best offer widget powered by the interaction studio connector
D. Leverage service cloud to inform IS in real-time
Question 5
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
A. External Email Campaign Events ETL
B. Product ETL
C. Manual Segment ETL
D. Transaction ETL
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,B,E | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: A |
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